Search Engine Optimization

Search Engine Optimization

It all starts with getting to know you and your business. It doesn’t serve us very well to think you are looking for target audience X when you were really looking for target audience Y. To avoid this we take the time to understand just who you as a company are. We do this in order to implement the proper Search Engine Optimization (SEO) into your site that will work most efficiently. You are the expert on your customers and we will draw on your expertise in that realm to increase our effectiveness in ours (search engine optimization). It is this personal knowledge that we draw from when implementing the various forms of search engine optimization into your website.
With every web development project we do, we always incorporate some level of search engine optimization (SEO). It is a basic level of service that is wrapped up into our website design/development package. However, it should be noted that you most likely wont rank for anything with just this service. We have some great tools that allow us to easily integrate things such as, title tags, page descriptions, open graph options and a few more meta tags. In order to see results and take advantage of search engine optimization there needs to be more planning and strategic implementation than the basic information we add will give.

This is where our Search Engine Optimization service packages come into play!

You can purchase one of three different packages, with the option of a reoccurring monthly plan, on its own or in addition to a website development project. Those three plans and the reoccurring option are outlined at the bottom of this page.
From there we watch the fruits of our search engine optimization labor grow with you. It often takes time for results to become clear, anyone who says otherwise is selling you a service you don’t want to be involved in. Quick results schemes are unstable by nature. Part of the process while we watch the results come in is to track and analyze that data. Watching the progress closely allows us to make adjustments where necessary in order to get the best results possible.

Terms To Know

What We Look At

So, what are some of the types of metrics that you, and we, look for when dealing with search engine optimization? For one, and most holistically is the viability of your webpage within the search results. We can know that our efforts are paying off when your site starts moving up in the search results. Going from the 1,000th page to the 100th page is a good jump, but the hill begins to get much, much, steeper the closer to the first page we get. Regardless, page rank is one great indicator that we are hitting the right buttons.
There are of course other metrics by which you can monitor your websites results, impressions, clicks, bounce rate, and overall traffic to the site.
Another aspect of search engine optimization is social media. Social media’s influence on what topics and stories are visible on the internet is massive, and growing all the time. The various social media platforms have their own code that needs to be put into websites in order to properly show any content that is shared from your website. Another important point is Google’s new knowledge graph and the change in the way results and information is displayed. All of these factors are in consideration when we are looking at your site.
The idea of sharing webpages, posts, images, and products on other sites is what is called ‘Link Building’.  When a search engine finds a link to your site on another website, it tells the search engine that there is something on that site that is of value, and it takes a closer look at the page that was shared. This form of search engine visibility is something that we can offer our advice and expertise on in order to better complement your search engine optimization.

Local SEO

One of the latest updates to Google’s ranking algorithms is the advent of a local search quary. Now, if that is giberish, don’t worry we’ve got you covered.
All it means is that the way Google is retrieving and displaying your search results has changed, and for the better. Now Google takes your location (based on IP or cell location) and displays results that are relevant to your location. i.e.: when you search for the chipotle you think is some where within the neighborhood, that result will show up, and not the chipotle in Ann Arbor, Michigan.

Mobile SEO

People searching for something on their mobile devices behave slightly different and expect different results. How those results, and what results are shown, are due to undergo a major change come April 21st. This is when there will be an update to Google’s search algorithm for mobile devices and search results. Part of this change will be Google testing your site to see how mobile friendly it is. This means that slow loading speeds and difficult layouts on a mobile (small) screen can help or hurt your rank in search results.

For those of you who noticed that we never mentioned implementing or using keywords, you would be correct. This is because while you can still add keywords to your website, the major search engines don’t use keywords for results or a page ranking factor. In fact they have not used keywords as a factor for many years.
(Reference Articles: Google, Moz, Yoast, Search Engine Land)


While the meta keyword is no longer used for results or ranking, using keywords is still how individuals search the web. To put it another way, keywords are a persons search terms, not page descriptors. It is a confusing and small line, but an important one. The keywords (search terms) that people are using to search the web are still important. Search engines like Google and Bing, look at the content of a page to determine if it is relevant to the individuals search.
To help guide the content of a page, or define the existing content, we use what we call “Target Terms”. Planning the webpage’s content around these target terms (keyword/search terms)will help keep the page focused; much like a thesis statement in a research paper. This allows the Search Engine to more easily find a connection between your page and the search term. THIS is how you will get you page to rank and appear higher in the search results.